Unlocking Success With A Social Media Management Tool
Whether it is marketing, enhancing online presence, or building solid brands, all can be done using social media platforms. But this requires a lot more effort. However, with the right social media management tool in hand, businesses can grow faster and engage customers while remaining within their budget.
These tools help you monitor, analyze, schedule, publish, and manage communication with a virtual audience. In this post, you will learn about the countless benefits these management softwares brings, how you can choose one and some of the best social media management software in the market. So, let’s begin.
Overview of Social Media Management Tools
Social media marketing is all about managing and creating timely, brand-aligned content. This can be a demanding and time-consuming task. A social media management tool streamlines the process of managing different tasks, and that’s even within the time frame. With the innovative features of these tools, you can easily schedule and automate posts, monitor social media conversations, ensure brand consistency, and create structured frameworks. It’s like an all-in-one solution for building connections and elevating brands in the dynamic world of social media.
Benefits Of Social Media Management Software
Whether your business is small or large, social media management software offers great benefits like planning, scheduling, monitoring, and analyzing marketing strategies most effectively. Now, let’s have a closer look at other benefits the tool has to offer you.
Time-saving
You can keep up a constant online presence by planning on all of your social media platforms. Using a social media management tool, your team may operate more efficiently by batch scheduling articles at the most reasonable time rather than rushing to upload content during the peak hours of the day.
Reputation Management
Social listening features inside your social media management tool enable your business to respond fast to nasty customer comments, fixing problems before the news spreads out.
Increased Brand Awareness
A social media management tool can broadcast your content simultaneously across numerous platforms and at peak publication periods. There is a noticeable rise in the likelihood that your target audience will find you. This significantly increases your chance of getting discovered by your target audience.
Audience Insight
By focusing on analytics, the social media management tool can offer you better insight into your audience. Social media analytics lets you know who is following you across all social networks, their geographic location, and other relevant demographic data. Using this data throughout your marketing plan allows you to make more informed marketing decisions.
Improved Customer Support
Monitoring and responding to customer and prospect queries helps simplify the purchasing process. This also leads to improved customer satisfaction. According to a study published, customers who receive answers to their queries on social media are more likely to remain customers and spend about 49% more money on the brand.
Faster Response Times
Replying to the customer’s comments on social media is important, but reacting quickly is even more important. The average customer expects businesses to respond to their comments on social media within an hour. Meeting this expectation can be difficult when your business is juggling multiple social media platforms. A social media management tool can simplify this process and make it easy to view comments and mentions across all your networks from one place.
How you can choose the best social media management tool for your business
If you are ready to invest in any, there are certain considerations you should care about. Start by going through these essential steps. The following are some important strategies to consider while implementing social media management software for your teams.
Integration
Integration – the most important feature to consider and should be your first priority. Check whether the tool is capable of integrating various social media platforms you use. It is essential to have a comprehensive management system that allows the management of multiple social accounts, all from a single location.
Scheduling
One of the most important parts of managing social media is publishing. Thus, you need a tool to make the process easier. Choose one with features like planning social media postings and recommending the ideal times to publish. If you need to prepare hundreds of articles each month, having bulk scheduling features is a necessity.
Collaboration
You require a solution that facilitates easy cooperation, whether you operate with clients or a small team. Seek for one with message approval protocols, multi-user features, and a shared publication schedule.
Social listening
The ability to monitor and interact with meaningful conversions is a fundamental component of social media management. Therefore, in order to keep an eye on mentions of your brand as well as certain keywords and tags, you need a platform that can do social listening.
AI capabilities
Having AI marketing skills gives you an advantage, but it’s not required. AI-powered features are available in social media applications, particularly in content creation. You’ll be able to create fresh social media posts more quickly if you can quickly come up with concepts and captions.
Reporting
To choose the best social media management tool, make sure it’s simple to display your KPIs and how well you’re performing. It is important to conduct thorough social media research to create client reports and impress stakeholders with your data.
Reporting is critical for identifying what works and what does not in your social media strategy. So, make sure the tool can track all of the social media activities that are important to your organization.
Cost
Selecting the finest social media management software requires figuring out crucial features you need and determining whether they fit your business size and scope. Free software serves as a great option for startups and solo marketers, but remember that their limitations can justify the price tags. When investing in such a tool, be sure of your total cost of social media marketing.
Adaptability
How well the tool adapts to changes in your social media strategy is another important factor to consider. Ask yourself some questions: Is there a built-in editor if you want to add more images to your content? Can you get hashtag ideas on whether you’re going to use more hashtags? Make sure it has every function you wish so that it can easily adjust to your most recent social media strategy.
Scalability
Another key element is the capacity to scale in response to your changing demands. Much like the previous element, scalability helps ensure that your tool can support business development or expansion. Additionally, it should be able to add new users and social accounts.
With a little research, the perfect social media management platform may help your company expand and reach new consumers.
Some of the best social media management tools examples
Some of the best social management tools examples include Plan My Social, Hootsuite, Buffer, Zoho Social, and Sprout Special. Below is the detailed overview about these tools:
| Hootsuite | Buffer | Zoho Social | Sprout Special | Plan My Social | |
|---|---|---|---|---|---|
Starting prices | $99 per month | Free; $5 per month | $10 per month | $249 per month | $5.99 per month |
Free Trail | 30 days (required credit card) | 15 days (credit card not required) | 14 days | 30 days (credit card not required) | – |
| Social Networks | Instagram, Facebook, LinkedIn, Twitter, TikTok, Twitter and YouTube | LinkedIn, Twitter, Instagram, Facebook, TikTok, YouTube, Pinterest, Google Business Profile and Mastodon | Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, Pinterest and Google Business Profile | WhatsApp, Facebook, Twitter, TikTok, LinkedIn, YouTube, Instagram and Pinterest | Shopify, Facebook, Instagram, Pinterest, LinkedIn, Tik Tok, Twitter (soon) and YouTube (soon) |
| Unlimited Posts | Yes | Yes, with all paid plans | Yes | Yes | Yes |
Draft, Schedule and Publish Posts | Yes | Yes | Yes | Yes | Yes (Weekly/ Month) |
| Post Time Optimization | Yes | Yes | Yes | Yes, with the Professional plan ($399 per month) | Yes |
Reports and Analytics | Yes | Yes | Yes | Yes | Yes |
Canva Integration | Yes | Yes | Yes | Yes | No |
| Grammarly Integration | Yes | No | Yes | Yes | No |
| Customer Support | Live chat and also 24/7 support via Twitter and Facebook | Via email only | 24/5 support via email | 24/5 via live chat, tickets and phone | 24/7 via email, WhatsApp, phone(only for pro/premium users) |
| Learn more | Hootsuite | Buffer | Zoho Social | Sprout Special | Plan My Social |
Let’s explore more about Plan My Social. From the above table, we have seen various features of Plan My Social but there are other amazing features they provide to users. The features includes:
- Competitor Analysis
- Analytics
- Hashtag Suggestion
- Email Support
- Phone Support (Pro/Premium)
- Store Branding
- Image Editor
- Video Editor (Coming Soon)
- AI Generated posts
- AI Generated captions
- Social suggestions (Pro/Premium)
Users can access all features mentioned above no matter which plan they have subscribed to. But there are some limitations in the Basic plan. Only users with Pro and Premium subscription can get Phone Support and Social Suggestions features.
Plan My Social offers three different types of plan:
| Plan | Price | Accounts |
| Basic | $ 5.99 per month | 3 |
| Pro | $ 9.99 per month | 6 |
| Premium | $ 19.99 per month | 10 |
All the plans of Plan My Social are affordable and don’t make a hole in the customer’s pockets.
Conclusion
Congrats! You have learned the process of selecting the most convenient social media management tool, and the benefits it offers. Also, we have come across some social media management tools examples that include innovative tools that help you fulfill your business goals.
Follow the above steps and have one to boost your business and stay ahead of your competition.
Frequently Asked Questions
A social media management tool is a software solution that allows you to manage all of your social media accounts in one place. This means you can carry out several social media tasks without switching to a separate platform.
Social media management software enables marketers and businesses to plan, develop, and publish social media postings. In this way, marketers can track interaction, evaluate performance, and make their brand soar across multiple social platforms.
These are some points you need to remember when buying any social media management tool:
- Examine the size of your organization.
- Check out the available funds.
- Look out for core features.
- Check whether it integrates quickly with the application.
- Have a User-friendly interface.
Social media management tools allow marketing managers, small business owners, and content writers to save time by scheduling social media postings across several accounts. Whether it’s reviewing top-level statistics or generating real leads, these tools allow users to complete any tasks ahead of time.
Community management is the use of social media to create an active online community that fosters brand loyalty. Managing an online community involves:
- Constantly monitoring social media platforms
- Engaging with consumers, prospects, and influencers
- Gathering feedback